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Tech History: How Bluetooth got its name

Tech History: How Bluetooth got its name
It turned out that no trademark search was done on the backup name (Radio Wire) and the only name we could go to launch with on short notice was Bluetooth. It was decided then that we would go ahead and launch the SIG with the codename Bluetooth but would then change the name when the marketing group came-up with the official name.
2008-03-05 04:41:00
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